Read The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything By Lindsey Filby

Read The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything By Lindsey Filby

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The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything-Lindsey Filby

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Ebook About
Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything.  It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools.  And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.

Book The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Review :



Funny thing about this book is that I stumbled upon it. I was initially convinced to read the Lean Startup. As usual, I thought I'd read a few critical Amazon reviews. All it took was the first review, and thanks to that random guy, I've enjoyed quite a wealth a knowledge. This is not to take away anything from the Lean Startup, in fact, I admit that I'm pretty biased since I haven't read it. But compared to many entrepreneurship books I've read in the past, none of them have had nearly as much content that was ACTIONABLE.For a guy with a background working in Silicon Valley, I had imagined most of the content wouldn't have been easily transferable. Yet, the author has managed to generalize his content so that it could relate to multiple industries. Granted, some of his recommendations focus more on product than service oriented businesses, but still useful nonethelesHe breaks down the startup journey into four blocks: conception, activation, proliferation and obligation. The topics that really hit home for me include: bootstrapping, positioning, pitching, recruitment, schmoozing, evangelism (without the religious connotations) and successful partnerships.Throughout his narrative, he meshed a sense of humor which made the flow quite smooth. He also managed to apply great and relevant quotes throughout his chapters. He ends the book with a bang, with an awesome afterword.My takeaway quotes: "The first follower is the one who transforms the lone nut into a leader.""Socialism never took root in America because the poor see themselves not as an exploited proletariat but as temporarily embarrassed millionaires." - John Steinbeck"You can't build a reputation on what you're going to do." - Henry Ford"The whole problem with the world is that fools and fanatics are always so certain of themselves, but wiser people are so full of doubts." - Bertrand Russell
I bought this book to attain some basic startup knowledge but couldn't get past page 9 due to the lack of knowledge from the author. On page 9 he attempts to reference LOTR the fellowship of the ring, but he refers to the ring carrier as Bilbo when it is actually Frodo. Due to this blatant error I could no longer trust the author.

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